Every business has a customer segment. This is the group of people you’re selling to who share a similar set of needs, characteristics, habits, and desires as one another.

Yet, most of us misunderstand the full scope of our customer segments, for two reasons.

First, we may build for a…

Vision.

It captures our imagination, fills us with a sense of wonder, and gives language to what we see the world becoming.

And, when you think about the people who have vision, Elon Musk or Jeff Bezos may come to mind — people who seem to be building products ahead…

Misunderstandings are all around us, and no one enjoys being misunderstood.

They take place at the national level — daily. In the United States, a large minority of the country believes the presidential election was stolen from them, and another large minority can’t believe anyone would think that.

And, misunderstandings…

I’m Told To Be Thankful
We’ve all heard that gratitude is the answer to many problems. That being full of gratitude will help you be more resilient and happy, a better boss and partner, and a better human. But I’ve been skeptical when I’ve heard these comments before. …

Patrick Riley

Helping to give startups the power to create and grow their business wherever they are as CEO of GAN: @GANconnect

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store