Each year, GAN asks the accelerators in our community hundreds of questions about their programs with one goal in mind-to gather concrete insights on the current state of the accelerator industry. Responses from our annual survey culminate in a giant data report that we make available to any accelerator within the community that provided us with their data.

Even though accelerators are the primary audience of this report, our findings are still incredibly relevant for several other audiences:

Earlier this month, we wrote about the Intentionally Inclusive Market — a market in which we get to know the full range of our customer segment from day one, and then intentionally build products that include all kinds of people who will benefit from your product. It starts with getting to know all of your potential customers.

Fortunately, there are a lot of people who have thought about this idea so this week we’re digging into the following four articles I’ve found particularly helpful.

To be more inclusive, you first need to understand exactly what exclusion looks like.

Annie Jean-Baptiste in Fast Company (6-Minute Read)

Overview: We may think that to be inclusive with…

Every business has a customer segment. This is the group of people you’re selling to who share a similar set of needs, characteristics, habits, and desires as one another.

Yet, most of us misunderstand the full scope of our customer segments, for two reasons.

First, we may build for a particular demographic group (such as age, gender, ethnicity, income) and not realize that other groups may find this product useful. For instance, we may realize that there isn’t a great personal budgeting tool, so we go and create one. Yet, we create it for an upper-middle-class audience, and from day…

Earlier this month, I shared an idea about value creation. The idea is that, for many of us, we’ve mainly been focused on creating two types of value:

Utility Value — Just by providing a product or service customers deem worthy to use, you have created utility value. People are willing to spend the time using the product you created because of the benefits it offers. For instance, we use Instagram because it helps us laugh and share memories with others.

Monetary Value — A product with monetary value is a good or service that people pay for. When we…

Every generation has an opportunity. Today’s generation, with the help of previous generations, has helped redeemed the view of the for-profit company. We see the benefit in its existence and the value it provides to the world. Yet, just because you oversee or work at a for-profit company doesn’t mean that you’re automatically providing the right kind of value.

If you are running a for-profit company today, you have created a product that others are paying you for. …

A hammer is just a hammer. Without a vision for the home you want to build, you will just have a hammer and a bunch of raw materials. It’s your vision for the hammer that determines what it will ultimately be used for.

Our businesses are the same. A business is made up of people, technology, materials, and tools. You can use your business to provide value for customers, make money for yourself, or make a larger change in the world. It’s your vision for your business that determines what it will ultimately be used for.

Every morning, our entire…


It captures our imagination, fills us with a sense of wonder, and gives language to what we see the world becoming.

And, when you think about the people who have vision, Elon Musk or Jeff Bezos may come to mind — people who seem to be building products ahead of their time. Or you may think about Bill Gates, or others who understand where our world is moving (in both good and bad ways) and are working to build a more just, equitable world.

Most of you reading this have vision, and probably even call yourself a “visionary.” You’re…

Every week I meet with Anna on my team to talk about the blog for the week. This past week we were laughing that the first blog I wrote in 2020 (and this is dead serious) was called It’s 2020 — Bring on the Problems. It was a blog all about how I planned to handle the problems that came my way this year, the final line being a paradox where I said — “Here’s to more and more problems coming our way in 2020.” — And that came true more than we could have possibly imagined.

As Anna and…

Misunderstandings are all around us, and no one enjoys being misunderstood.

They take place at the national level — daily. In the United States, a large minority of the country believes the presidential election was stolen from them, and another large minority can’t believe anyone would think that.

And, misunderstandings are happening more and more with so many of our interactions being virtual right now. I was on a call with Eric Smith at High Alpha venture studio this past week, who shared that his biggest regret of COVID is that he can’t see his colleagues’ microexpressions. He can’t see…

I’m Told To Be Thankful
We’ve all heard that gratitude is the answer to many problems. That being full of gratitude will help you be more resilient and happy, a better boss and partner, and a better human. But I’ve been skeptical when I’ve heard these comments before. So, I want to spend today’s blog asking, “how does being thankful actually help me do these things above?”

But first, some real-life examples of how people are finding gratitude in this difficult season —

The Research Behind Gratitude
There is a surprising amount of scientific research on what consistent gratitude does to…

Patrick Riley

Helping to give startups the power to create and grow their business wherever they are as CEO of GAN: @GANconnect

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