Member-only story

Begin with Vision and Goals Will Follow

Patrick Riley
6 min readJan 21, 2021

A hammer is just a hammer. Without a vision for the home you want to build, you will just have a hammer and a bunch of raw materials. It’s your vision for the hammer that determines what it will ultimately be used for.

Our businesses are the same. A business is made up of people, technology, materials, and tools. You can use your business to provide value for customers, make money for yourself, or make a larger change in the world. It’s your vision for your business that determines what it will ultimately be used for.

Every morning, our entire team has a standup. We take 15 minutes to ask one another a question. Sometimes it’s a fairly lighthearted question — something like “what is your ideal day and why.” Other times, it’s a little more serious. Last Friday, we asked everyone “Why do you work at GAN?”

Two people on the call said something almost identical. They said something to the effect of, “I’ve worked at high-growth companies where the vision was solely on our financial performance and what I produced to reach our financial goals. As an employee, I was treated as a means to an end for the company. Here at GAN, while it’s important to hit my numbers, the ultimate vision isn’t hitting numbers. Rather, our vision is that all humans — both those humans on our team and those we serve — live thriving, whole lives and have…

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Patrick Riley
Patrick Riley

Written by Patrick Riley

Helping to give startups the power to create and grow their business wherever they are as CEO of GAN: @GANconnect

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