It’s Time for a Mission Statement Makeover

It’s that time of year: annual planning.

Nearly every company on the planet is taking a look at what they’ve done and what they’re planning to do in the coming year, and we’re doing it right along with them.

Two things typically undergird all of the questions that surround this process — company values and a mission statement.

Values are those things that affect and guide everything, from our internal staff culture to how we treat our clients (thanks to Eric Mathews at Start. Co. for drilling this into me five years ago). Here are GAN’s values, and they truly do serve as the foundation of how we do business in the world and how we work together as a team. Our mission statement, on the other hand, is the north star we use to dictate where we go as a company — it’s why we provide all of the services we provide and what we wake up every morning determined to change in the world.

Together, values and mission guide the entire future of our company and how we work together to accomplish those things. Which is why — you’ve probably guessed by now — I’m going to make a case that your values and mission statement truly have to reflect what you really want or need to be.

For now, I’m going to focus on mission statements, though. Mostly because I’ve seen so many really bad ones…