A couple of weeks ago, my wife and I posted an open position on a local college website, looking for a nanny. The post was this:
Denver couple looking for a nanny for our two- and five-year-old girls. You’d be working most Tuesdays and Thursdays during the day and on Wednesday nights with the option for additional hours throughout the week. The pay is $18/hour. If you’re interested, please contact us.
Now, on first glance, the post is fine. It shares what we’re looking for, basic logistics, and how much we’re offering. But, when you think a bit more deeply about it, there’s something vitally important missing.
It reads like every other post about open nanny positions. It says what everyone else is saying.
But, can you imagine if we posted something like this instead?
Hi! My husband and I are looking for a rockstar nanny to watch our two- and five-year-old girls on Tuesday and Thursdays during the day and on Wednesday nights. It’s a pretty awesome job. We live in a great neighborhood in Denver where there’s a ton of stuff to do with the kids. The zoo is only a 20-minute walk from our house, the Museum of Nature & Science is only 15-minutes away, and there are playgrounds all around our neighborhood. Needless to say, you aren’t going to be bored. The girls are adorable (we’re biased). Our…
